E-mail marketing has certainly taken on a life of its own. It's relatively easy--almost too easy so that anyone with something to sell, a list of people to sell it to and an Internet connection--can blast their message. On the one hand, it's inexpensive and it takes the old direct-mail adage "spray and pray" to a new level; on the other, it's really easy to delete. That's why our focus is on cutting through the clutter and giving you a reason to read, click, link and listen.